Product Designer

Design that decides.

Most products confuse before they convert. I cut the noise, sharpen the flow, and turn hesitation into action.

Featured Projects

Flash Service

Flash Service

A two-sided marketplace for local services that replaced informal chat-based hiring with structured proposals, in-app negotiation, and automated agreements.

Product Designer & Co-OwnerMarketplace · Web + Mobile

Shipped end-to-end across web and mobile.

Lingo Bootcamp

Lingo Bootcamp

A spoken-English practice app for adult learners, built around safe, low-stakes repetition instead of test-style drills.

Lead Product DesignerEdTech · iOS + Android

Turned hesitation into daily practice, validated with real learners.

Explore case study

Fit Fun Friends

Fit Fun Friends

A teen wellness concept designed around motivation, accountability, and peer support instead of yet another tracker.

Product Designer · 4-day sprintMobile concept · Design sprint

Concept validated with target users in 4 days.

Plinio Pedra — Product Designer Portfolio

Product Designer crafting smooth, intuitive mobile and web experiences. Below is a static index of case studies; the interactive version requires JavaScript.

Case Studies

Flash Service — Case Study

Redesigning a transactional service marketplace into a trust-driven platform with negotiation chat, structured requests, and a multi-device system across mobile and web.

Lingo Bootcamp — Case Study

Designing a language-learning bootcamp experience: persona work, heuristic evaluation, user flows, crazy 8s, wireframes, and a high-fidelity prototype validated with real learners.

Chang's Taekwondo — Case Study

A family-friendly coupon and membership app for a local taekwondo school, with an admin dashboard, authentication, and a clear redemption flow.

Fit Fun Friends — 4-Day Design Sprint

A four-day Google Ventures-style design sprint exploring social accountability in fitness apps, ending in a validated prototype and usability heatmaps.

Vancouver Service Jam — 48h Case Study

A 48-hour service design jam in Vancouver: research, ideation, prototyping, and judging across five judges.

Aerendor RPG — Creative Case Study

World-building, system design, and visual identity for the Aerendor: The World in Chaos tabletop RPG campaign.

© Plinio Pedra. Reach out via the contact page or LinkedIn.